The Wedgwood story began in 1759, when Josiah Wedgwood, aged just twenty-nine, started as an independent potter in Burslem, Staffordshire, England. He began to experiment avidly with clay, exploring its many possibilities.
He is today remembered as the “Father of English Potters”. His pioneer spirit, his vigorous design policy, his commitment to exacting standards of quality and his efforts to create affordable luxury products remain the values at the heart of the brand today.
Did you know?
1. From 1787 until his death in 1795, Josiah Wedgwood actively participated in the Abolition of Slavery cause.
2. Many common sales techniques such as direct mail, money-back guarantees, free delivery, celebrity endorsement, illustrated catalogues and buy one get one free came from Josiah Wedgwood.
3. Charles Darwin, best known for his contributions to the science of evolution, was Josiah Wedgwood’s grandson.